Strategic brand and marketing advisory

for creative founders, game studios, and scaling teams

Whether you’re launching, pivoting, or scaling, my job is to help you make smart, strategic decisions without hiring a 10-person team or burning through budget. I work with teams who need marketing to actually do something — drive clarity, growth, and long-term momentum through structured, high-impact marketing consultation built to support your business as it grows — and to help your team get aligned and moving forward faster.

  • Brand Strategy

    Clarify your message, audience, and direction.

    Cut through the noise and build a brand foundation that resonates with your ideal audience. We’ll align your positioning, clarify your voice, and set the tone for your next phase of growth.

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  • Colorful sticky notes are attached to a board, some with handwritten text, creating an organized display of tasks or ideas in an office or workshop setting.

    Go-To-Market Roadmap

    Know exactly how to launch and grow extensibly.

    If you’re launching something new or stepping into a new stage of growth, this service gives you a prioritized plan, focused channel strategy, and a realistic execution rhythm you and your team can follow.

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  • Marketing Systems Audit

    Streamline your operations and set up smart growth. 

    Before you scale, your data and systems need to work. This audit helps you identify gaps, misaligned tools, or messy attribution so you can build a scalable marketing operation.

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  • A group of people sits around a conference table, listening to a presenter who is pointing at a screen in a modern meeting room.

    Fractional CMO Advisory

    Executive-level marketing strategy — without the full-time salary.

    For creative teams, founders, and game studios who need strategic leadership but aren’t quite ready (or don’t want) to hire a full-time CMO. I provide high-level direction, vendor and team oversight, and clear growth strategy as your executive partner.

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  • A vintage yellow rotary telephone sits on a wooden table against a plain, dark green wall.

    Strategic Sounding Board

    Fast clarity when you’re stuck.

    These one-off strategy sessions are designed for founders, product leaders, and marketing heads who need focused feedback, strategic perspective, or fast decisions — without a long-term consulting engagement. Whether you’re mid-pivot, overwhelmed, or just need a second brain, this session is built to help you move forward.

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  • A pastel-colored keyboard with various symbols on the keys sits on a textured, clear bubble-patterned surface.

    Custom Support

    Your business is unique.

    Reach out directly and let me know what you’re thinking—let’s find a solution together!

    Let's Go!

Brand Strategy

    • Current Brand Audit: A review of your existing brand presence — what’s working, what’s inconsistent, and what’s getting lost in the noise. This includes websites, pitch materials, social channels, and more.

    • Channel Audit and Prioritization: A review of where your brand is currently invested across paid, earned, shared, and owned channels — including how they’re being used to support company goals.

    • Persona Review or Creation (if needed): Refine existing personas or create new ones that include motivations, needs, behaviors, and brand-relevant insights.

    • Messaging Hierarchy: A layered message framework — from tagline and big ideas down to features, benefits, and proof points — that keeps communication consistent and effective.

    • Brand Narrative + Founder Story (if needed): A flexible, authentic story that reflects your brand’s why, how, and where you’re headed

    • Team Hand-Off Document: A skimmable, usable internal doc your team can reference to stay aligned.

    • Logo or visual designs

    • Website or copywriting execution (available at a separate cost based on needs and word count)

    • Customer surveys or user testing (testing plans can be provided)

    • New brand creation

    • Companies in transition and prepping for rebrand, pitch, or Series A

    • Agencies or product studios needing stronger positioning

    • Anyone who needs an additional, unbiased brand brain

  • Average Timing: 2-4 weeks depending on current breadth and depth of brand

    Investment: $7,500 flat fee

Go-to-Market Roadmap

    • GTM Strategy Overview – the method to the madness for your upcoming launch taking into account timing, past performance (if available), current market trends, competitive look, and more.

      • If you need branding and/or messaging with a new product or launch, we can discuss adding deliverables from Brand Strategy at a discounted rate.

    • Launch calendar with milestone mapping per channel — including timing watch-outs and recommendations for pre-, during-, and post-launch activity.

    • Hiring and/or Vendor recommendations — if needed, I can recommend trusted partners or outline what roles or vendors you need to support success.

    • Foundational budget and resource planning — helping you set realistic expectations for marketing spend, pacing, and internal bandwidth.

    • Weekly review calls — to keep momentum, problem-solve, and adapt as needed over the course of the roadmap

    • Campaign execution (this is a strategy deliverable, not a hands-on launch partner)

    • Line-by-line paid media/ad strategy or daily growth ops (strategic only)

    • Sales scripts, internal training, or onboarding workflows

    • Anyone planning a product or feature launch but unsure how to sequence or resource it

    • Teams who’ve launched before but now want more intention or execution

    • Creative or product-led orgs that need clearer go-to-market execution without overbuilding

  • Average Timing: 4-6 weeks

    depending on breadth and depth of launch

    Investment: $15,000 flat fee

Marketing Systems Audit

    • Tool Audit

      • Tool Review— a comprehensive review of your marketing and analytics tools including website analytics (Adobe, G4A, Amazon, Shopify, etc), lifecycle email, attribution, customer touchpoints, etc. to ensure you’re getting the right data when you need it.

    • Data Audit:

      • Channel Audit and Prioritization — a review of current marketing efforts across paid, earned, shared, and owned channels to assess usage, alignment with goals, and performance.

      • Journey Mapping and Conversion Checkpoints — to visualize how leads and customers flow through your funnel and where drop-off or friction occurs.

      • Reporting Review — to clarify what’s actually working, what’s missing, and how decisions are being made.

    • (optional) Team Work Flow Audit:

      • SOP and Team Setup Review – lean into your teams’ strength and remove blockers based on the tools and data you’re prioritizing

    • Tooling and Systems recommendations (if desired!)

    • Custom implementation or dashboard builds

    • Paid media management or campaign optimization; recommendations provided.

    • Team training or SOP documentation (available for an additional fee)

    • Deep dev or data engineering work

    • Prepping for growth or investment or if ops doesn’t match scale

    • Teams struggling with messy data, unclear ROI, or “tool sprawl”

    • Internal marketers inheriting someone else’s systems

    • A second marketing brain to bounce tool idea and use off of

  • Average Timing: 2 weeks depending on current breadth and depth of system

    Investment: $5,000 flat fee

Fractional CMO Advisory

    • Strategy Sync — Up to 3 core strategy calls per month to align on business goals, key decisions, and strategic priorities with leadership.

    • Weekly Team Support — Weekly marketing team calls for ongoing coordination, accountability, and leadership presence with team.

    • Live Campaign Feedback and Management Support — Guidance for internal team members and vendors, including KPI-setting, performance feedback, reporting frameworks, and strategic QA. (Note: execution support such as media buying or campaign management is not included)

    • Marketing MBR — a high-level look at what’s working, what’s not, and what needs focus next for leadership

    • Optional mentorship for internal leads or junior marketers (to be discussed before hand).

    • Day-to-day execution or project management

    • Media buying, ad operations, or paid channel ownership

    • Copywriting, design, or social content production

    • Hiring or managing in-house staff (though I can advise on hiring strategy and review candidates and provide feedback on current staff)

    • Day-to-day execution or project management

    • Media buying, ad operations, or paid channel ownership

    • Copywriting, design, or social content production

    • Hiring or managing in-house staff (though I can advise on hiring strategy and review candidates and provide feedback on current staff)

  • 3-month engagement: $30,000

    6-month engagement: $50,000

    Reach out for more options.

Strategic Sounding Board

    • 1-hour(ish) strategy session either via call or in-person meeting (if local!)

    • Light pre-call prep intake form

    • Post-call summary with recommendations

    • Ongoing coaching or advisory

    • Execution support or team training

    • Formal deliverables or documentation beyond summary

    • Anyone needing a pressure-tested second brain

    • Solo marketers seeking an outside perspective

  • $500/hour — book as needed

    If you need more than 3 sessions, we can discuss.

FAQ

  • I help founders and marketing leaders build a system that actually works — the strategy, structure, and decisions behind the tactics.

    That includes:

    • Deciding what channels to use and why

    • Defining goals, budgets, and sequencing

    • Spotting gaps in your ops, vendors, or team

    • Making sure all marketing connects to actual business objectives

     If you’re already hiring freelancers or agencies and still not seeing results, it’s often not the execution — it’s the lack of cohesive strategy. That’s what I solve.

  • Simply:

    1. Reach out and tell me what you’re looking to do, your business goal, and why.

    2. We hop on a call to talk through your goals, challenges, and whether I’m the right fit or not.

    3. If my services are what you need, I’ll draft a proposal outlining scope, timeline, and cost.

    4. Once approved, we’ll get started! Clear goals, clear boundaries, and a smart path forward.

  • Yes! I frequently work alongside creative studios, product teams, in-house marketing leads, and agencies who need a senior strategy layer. I don’t compete with your team — I help them operate more clearly and effectively.

  • Simply put: no.

    Marketing today spans dozens of specialized disciplines: brand, performance, lifecycle, content, product, social, PR, data, operations, UX… the list goes on.

    No single human can be a great strategist, designer, writer, analyst, media buyer, and community manager at once.

    My role is to orchestrate all those disciplines — to help you avoid hiring 10 people too early, too late, or in the wrong roles and instead build a strategy and system that scales smart.

  • Absolutely. All services can be extended with rolling engagements or retained advisory, depending on your needs.

    If you’d like to combine services — for example, a Brand Sprint + GTM Roadmap or even manager training— I offer bundled pricing options. Let’s talk!

  • Bad marketing is way more expensive.

    I bring nearly 20 years of marketing experience across gaming, tech, and entertainment — working with global brands, leading teams, and launching campaigns at every scale. I’ve seen what works, what crashes and burns, and what wastes everyone’s time.

    My role is to help you skip the expensive mistakes: unclear messaging, rushed hires, bloated campaigns, or building an audience that doesn’t convert.

    AAA game studios regularly spend up to 70% of their total budget on marketing — because it matters.

    You don’t need that kind of spend, but you do need smart, intentional decisions. That’s where I come in.

    I’m not here to dazzle you with theory (but I do love to chat about it!) — just to offer honest, strategic guidance that helps you grow sustainably. And if I’m not the right fit? I’ll tell you up front.

  • A: No — and here’s why that’s actually good for you.

    I’m a strategic advisor, not an executor or agency. My job is to help you think clearly, invest wisely, and grow intentionally — not to “click buttons on Meta Ads Manager” or “build a newsletter in Mailchimp.” Execution should be handled by your internal team or trusted external partners — people who specialize in production, not strategy.

    Think of me as your fractional CMO or head of strategy, not a one-person marketing department.

  • I hear you. I don’t do hands-on execution, but I can:

    • Recommend freelancers or agencies

    • Help you screen or scope new hires or vendors

    • Review deliverables to keep execution aligned

    • Build internal systems or playbooks to scale your ops

    The goal is to help you move from random marketing chaos to scalable, strategic marketing clarity — without hiring a 10-person team on day one.

Let’s Go!